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News

October 29, 2019

The Role of Mobile Device Use in the Circular Economy

A well-run trade-in program helps you offset the costs of customer acquisition. But if you want to get the most out of your program, you need a deep understanding of the secondary market and the different factors that impact trade-ins.But if you want to get the most out of your program, you need a deep understanding of the secondary market and the different factors that impact trade-ins.

Understanding Trade-In Value (TIV)

Just as you wouldn’t price your new products in a vacuum without an understanding of the competitive landscape, you shouldn’t set the trade-in values for incoming devices without an understanding of external pricing structure.

The data needed to best set your TIV comes from a variety of sources – global carriers, on-line retailers and brick-and-mortar retailers, and smaller marketplaces. Once analyzed, this data can create a model catalog that maps phone models and conditions to make it simple and straightforward to set the most competitive, cost effective price for trade-in devices.

Understanding Trade-In Value (TIV)

While equipment installment plans (EIP) and early upgrade plans remain compelling to consumers, it can be difficult for carriers to confidently assess the financial risks associated with them. As the trends in device exchanges continue to adjust to consumer behaviors, carriers need to be able to predict future wholesale values to best price their offerings to drive new customer acquisition and sustain customer retention.